Playbook / Architectural & building products
Fill the room for your next lunch & learn.
Architects want the credit. You want the spec. We build the registration, reminders, and follow-up that get more of the right people in the room—and keep the conversation going after lunch.
Why seats stay empty
Great presentation.
Half-full room.
The invite gets buried.
A generic email blast lands next to ten other lunch offers. Nothing says why this session matters to this firm’s projects.
Registering takes too long.
Replying to a rep, then waiting for a calendar hold, loses people. If it takes more than a minute, most won’t finish.
Yes turns into no-show.
Deadlines move. Without timely reminders and an easy way to swap in a colleague, a full RSVP list becomes a half-empty room.
The play
From invitation
to specification.
Six connected steps, run for every session. You show up and present—we handle the rest.
- 013–4 weeks out
A course page that sells the credit
A dedicated page for the session: learning objectives, LU and HSW designation, course number, presenter, and the product problem it solves. Architects know exactly what they’re earning before they sign up.
- 023 weeks out
Invitations to the right firms
Targeted invitations to architects and specifiers working in your project types and territory, sent from your team with a clear subject line and a single registration link.
- 03Any time
One-minute registration
Name, firm, AIA member number, and dietary needs. Confirmation arrives instantly with a calendar invite, so the seat is held on their calendar—not just yours.
- 041 week · 1 day · 1 hour
Reminders that protect attendance
Timed reminders with the agenda and location. Anyone who can’t make it can hand their seat to a colleague in one click instead of silently dropping off.
- 05Day of
Check-in that captures credit
A quick QR check-in confirms attendance for every architect, so credit reporting is accurate and nobody’s hours get missed.
- 06Within 48 hours
Credits, then the next conversation
Attendees receive their certificate of completion and your spec resources. Attendance is ready for AIA reporting, and every contact lands in your pipeline with notes for the rep.
What powers the play
Built from modules you keep using after the lunch.
Your website. A clear plan forward.
What we’d change.
What it would cost.
Enter your website URL and we’ll tell you exactly what we’d change to increase your credibility, traffic, and leads—and what it would cost to make it happen.
- Specific recommendations. What to improve and why it matters.
- Clear priorities. What to tackle first for the biggest impact.
- An itemized estimate. The cost to put your plan into action.