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chiselandco.

ROI calculator

Let buyers prove
the purchase to themselves.

We build an ROI calculator around your product. Prospects enter their own numbers, see when your equipment pays for itself, and send you a quote request with the business case already done.

Try a live example

Try it as your buyer would.

Three sample products, three cost models. Yours would be built around your product and your buyers' numbers.

Northline Automation

What would the NL-400 robotic palletizer save you?

2
2
$32/hr
$40,000/yr
Installed price$185K
9 mountil it pays for itself
$272Ksaved per year
$1.2Mnet over 5 years
paid off · mo 9InstallYr 1Yr 2Yr 3Yr 4Yr 5

Where the savings come from, per year

  • Labor redeployed+$256K
  • Less product damage+$24,000
  • Maintenance−$8,000

Sample figures for a fictional manufacturer. Your calculator uses your pricing and your own performance data.

What your sales team receives

A quote request with the business case already done.

When a buyer asks for a quote, their numbers come with it. Your rep knows the size of the operation, which savings matter most, and the payback figure the buyer will take to their CFO.

Build one for my product
New ROI leadquote requested

NL-400 robotic palletizer

Ops manager · plant in Ohio

Their payback
9 months
Their annual savings
$272K
Shifts per day
2
Operators on the line per shift
2
Loaded labor rate
$32/hr
Product damage today
$40,000/yr

Built around how your product earns its keep.

Your cost model, not a template.

We work with your engineers and sales team to turn labor, energy, scrap, and uptime gains into a model buyers can trust.

A business case they can forward.

Buyers download a branded PDF of their results to take to finance, so your numbers make it into the approval meeting.

Leads with numbers attached.

Every quote request carries the buyer’s inputs and payback, sent to your CRM so reps can prioritize the biggest wins.

Assumptions you can update.

Prices, rebates, and performance figures live in your CMS, so the calculator stays accurate without a developer.

How we build it.

  1. Step 1

    Map the value

    We find the three or four drivers that decide whether a buyer says yes, and the data that backs each one.

  2. Step 2

    Design the calculator

    A short set of inputs buyers know off the top of their head, with results that update as they type.

  3. Step 3

    Connect it to sales

    Results, PDFs, and quote requests flow into your CRM, tagged by product and deal size.

Your website. A clear plan forward.

What we’d change.
What it would cost.

Enter your website URL and we’ll tell you exactly what we’d change to increase your credibility, traffic, and leads—and what it would cost to make it happen.

  • Specific recommendations. What to improve and why it matters.
  • Clear priorities. What to tackle first for the biggest impact.
  • An itemized estimate. The cost to put your plan into action.

Your website is all we need to start.

A personal review, not an automated score. Request it through your email app.